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How Website Speed Affects SEO

As is well known, Google uses a number of factors to determine how it will rank web pages in the search results of a word or phrase. Usually, these factors are related to the content of the website itself (text, address, titles, headings, etc.)

However, in 2010, Google announced that the speed of web pages will have an impact on the ranking of web pages in the search results of an entry. In 2013 Matt Cutts announced that the speed of websites will be added for websites adapted for mobile phones. Nowadays, optimizing the speed of the website is a key pillar of a successful website.

The development and design of a website should include optimizing its loading speed. If the correct steps are not taken from the beginning, additional work may be required to optimize the loading speed. The optimization of the speed of a web page is done with modifications in the code and the images of the page, changes and modifications in the way the content is served in the user’s browser and other techniques.

Two well-known speed measuring tools are the GTMetrix and the Nibbler. With these tools, you can measure the speed of the website and improve the data that burdens the most.

For example, you can see the results of the tools for our website

Web Expert offers solutions for optimizing the speed of your web pages, using the appropriate methods for permanent results. For more information contact us