Web Expert offers you tips for a successful logo. Your logo is the face of your business. The perfect logo should be simple and unique, with a clear brand identity and design. In addition, it should be flexible for use everywhere, both online (on desktop and mobile) and offline (eg on business cards).
Below are some tips to design the ideal logo for your business.
Discover your company’s DNA
Start by figuring out exactly what the company will do—what service or product it offers—and who it’s aimed at. This will help you reach your target and audience and thus your business will be recognized faster. Then you should better understand your company’s personality. Is it a more serious financial company or a more fun one? By combining all these you will create a logo that will fully represent you and your business.
The simpler the better
Simplicity leads to a good and memorable logo. Easy to understand and beautiful. Professional designers report that it is very easy to lose the meaning by using many colors and icons in a logo. Consider Nike for example. It is completely simple and yet it is a logo that is one of the most recognizable in the world.
Learn the psychology of colors
The use of color will play a huge role in your logo design. It will set the mood and depending on the colors you chose, it will portray a message to the audience.
See below in the table what each color means.
If you combine more than one, you’ll need to make sure your colors blend well together and don’t clash, as clashes will drive people away from your logo. To make sure your colors match well, use a color wheel that matches the complementary colors for you.
Trigger an emotion
Steadily grab your audience’s attention. One of the best ways to do this is to trigger an emotion from them. Health companies use positive colors in their logos – usually with lots of greens and light blues, as they help convey a sense of well-being and goodness. But when you add positive imagery, you’ll also bring out feelings of joy and enjoyment in your audience. Strong, positive emotions that help connect you and your audience in the blink of an eye.
What emotion do you want to trigger? Love? Power? Security? Excitement?
Don’t forget the font
Each font type has a different ‘personality’, one that will convey a certain set of emotions to your audience. It’s important to choose a font with the personality that best represents your brand, but to do that, you need to get inside the mind of your ideal customer. You have to ask yourself: Which font type is most compatible with your brand? Is it a traditional and high quality? For example, an e-shop that sells women’s clothes and shoes can choose a logo with calligraphic letters, thus giving a playful mood.
