Choosing a name for starting a business can have a significant impact on your success, as choosing the right logo is very important, however and . The wrong name can lead to business and legal obstacles. Conversely, a clear, strong name can be extremely useful, both for your branding and marketing.
Below Web Expert gives you useful tips to find the ideal name for your business.
Avoid difficult to spell names.
Ideally, your customers won’t be confused about how to find your business on google, as well as on social media. Want to avoid having to constantly correct the misspelled version of your name? Keep it simple.
Don’t choose a name that could be limiting as your business grows.
Choosing too narrow a name can cause you problems. Take Jeff Bezos, for example, who initially chose to call his business OnlineBooks instead of Amazon. So it would be good if your brand is not limited to a specific product or a specific city.
Do a thorough check online.
Once you’ve determined a name you like, do an online search for the name. More often than not, you’ll find that someone else is already using that business name. So you should think of something else or you can use this name with some variation.
Select the .com domain.
We recommend that you secure the .com domain for your business and not some other alternative. It is the most well-known domain and most (if not all) customers tend to associate this domain with a more established business.
Also make sure to get your desired business name on popular social media sites like Facebook, Instagram, Twitter and Pinterest.
Rate whether the name is attractive.
Obviously, you don’t want a boring name for your business, but you also don’t want to choose something that’s overused. You want your employees to be able to say where they work without hesitation, and you want your name to resonate with your target audience. In addition, it is very important to make sure that it sounds good, regardless of whether it looks pretty on paper.
Make sure you are personally happy with the name.
You as the business owner will have to live with the name for a long time, so make sure you are happy with it and believe it will resonate with your customers. Take the time to get it right from the start.
